CHART OF THE DAY: The Beginnings Of Second Screen Commerce

Second screen commerce would also be a natural extension of advertising and product placement strategies. If you like a product advertised on television, it should be easy to act on impulse and purchase it immediately via a mobile device. Similarly, if there’s a prominent product placement on a popular show, it should only take a few clicks to find it on your smartphone or tablet and buy it.

more over at Business Insider

CHART OF THE DAY: The Beginnings Of Second Screen Commerce

Second screen commerce would also be a natural extension of advertising and product placement strategies. If you like a product advertised on television, it should be easy to act on impulse and purchase it immediately via a mobile device. Similarly, if there’s a prominent product placement on a popular show, it should only take a few clicks to find it on your smartphone or tablet and buy it.

more over at Business Insider

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    Second screen …or web enables single screen?
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    Finally! Just kidding but we remember when set top driven ITVs were the next big commerce thing…so color us skeptics....
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